LONDON – 29 November 2017 – A huge rise in delivery volumes processed across the Metapack delivery platform of 26% year-on-year over Black Friday and the Cyber Weekend, outpaced even the most optimistic predictions made by the company in the run up to the Peak weekend.
Metapack, the global leader in eCommerce delivery technology had expected to see a rise in delivery volumes of around 20%, but after shipping a total of 11 million parcels on behalf of European based retailers and brands between Black Friday and Cyber Monday, the company confirmed that the increase was far higher than predicted.
These figures reflect other industry intelligence which indicates that while shopping on the high street on Black Friday fell away, conversely eCommerce sales rose. IMRG has said that the amount spent on UK online retail sites on Black Friday alone was up 11.7%.
In terms of industry sectors, Metapack saw the greatest growth of orders processed in sport and leisure with a 34% uplift, clothes and fashion which rose by 32% and toys and games where uplift was 22%.
“We did anticipate healthy growth over the Cyber Weekend,” said Bruce Fair, Chief Revenue Officer at Metapack, “However, these figures are beyond our expectations and reflect not only the continued huge popularity of Black Friday and the Cyber Weekend, but the success of our retail and carrier partners in engaging customers and meeting their eCommerce expectations.”
Peak Index and Carrier Heatmap
Metapack will track the delivery volume changes as we continue to move through the peak period with particular emphasis on parcel volumes every Monday from now until Christmas, and a separate Carrier Performance Heat Map will illustrate how the top 10 UK carriers are performing. Further details are available here.