Shipment tracking has evolved from a logistical necessity to a customezr expectation. As retailers transition from traditional, physical logistics management to software-driven tracking solutions, the ability to provide real-time visibility into the whereabouts of a package has become paramount. eCommerce merchants increasingly demand transparency and control over their deliveries, making robust shipment tracking software a critical tool for retailers to meet these expectations.
Shipment tracking software enables greater productivity, accountability, and profitability. By utilising features like cloud services and barcode technology, these solutions can provide end-to-end visibility of shipments, tracking parcels from the factory to the warehouse and ultimately to the customer’s doorstep.
The growing demand for such technology has resulted in a vast array of options, presenting large-scale eCommerce merchants with the challenge of selecting the most suitable system for their specific needs. To make an informed decision, it is important to understand the diverse functions shipment tracking software can perform.
4 Types of Shipment Tracking Software
Logistics Tracking
This comprehensive solution offers end-to-end visibility into a package’s journey. By utilizing tools like GPS devices, similar to those used by FedEx, retailers and businesses can monitor a shipment’s precise location, ensuring its integrity and security. This real-time tracking capability is invaluable for both retailers and their customers, providing peace of mind and enabling proactive responses to potential disruptions.
Transportation Tracking (TMS Software)
TMS software focuses on the movement of goods, providing detailed insights into transport routes, methods, and schedules. This type of software is particularly useful for retailers managing freight shipments, as it allows for efficient route planning, carrier selection, and real-time monitoring of shipments while in transit. Many TMS solutions also offer mobile apps and tracking devices, further enhancing visibility and control.
“Last Mile” Tracking
The “last mile” represents the final stage of the delivery process, and its importance cannot be overstated. “Last Mile” tracking solutions prioritize customer engagement by providing frequent updates on a package’s whereabouts. This transparency not only enhances customer satisfaction but also presents opportunities for retailers to build brand loyalty and even engage in targeted marketing efforts. By keeping customers informed and involved, retailers can foster stronger relationships and encourage repeat business.
Internal and Inbound Shipment Tracking
While much of the focus is on outbound shipments, tracking internal and inbound shipments is equally important for maintaining operational efficiency and accountability. This type of tracking software utilizes tools like mailroom apps to monitor the movement of packages within an organization. By ensuring that all incoming and internal shipments are properly tracked and accounted for, retailers can minimize losses, streamline processes, and improve overall productivity.
What to Look for When Choosing Shipment Tracking Software
Shipping Integrations
Seamless integration with existing systems is essential for a smooth and efficient workflow. The chosen shipment tracking software should seamlessly connect with your current ecosystem, including your eCommerce platform, order management system and other relevant tools. This integration eliminates the need for manual data entry and reduces the risk of errors, saving time and improving accuracy.
Data Security
Protecting sensitive logistics data is of utmost importance. Robust security measures, such as encryption and access controls, are necessary to safeguard your business and customer information from cyber threats. When evaluating shipment tracking software, prioritize solutions that offer strong data security features and comply with industry standards.
Conditional Awareness
For retailers dealing with perishable or sensitive goods, the ability to monitor environmental conditions during transit is crucial. Look for software that offers real-time condition monitoring, tracking factors like temperature, humidity, and shock. This information allows for proactive intervention in case of any deviations, ensuring product quality and minimizing losses.
Scalability
As your business grows, your shipment tracking software should be able to keep up. Choose a solution that can scale to accommodate increased shipment volumes and user demands. Cloud-based applications are often a good choice, as they offer flexibility and can easily adapt to changing enterprise retail needs.
User-Friendliness
An intuitive and user-friendly interface is essential for efficient adoption and utilization. The software should be easy to navigate and require minimal training for employees to use effectively. Prioritize solutions that offer a clean and straightforward design, with features that are readily accessible and understandable.
Customer-Facing Features
86% of consumers say that tracking is important, so enterprise retailers need to take control of the tracking experience. The right shipment tracking software can help attract, convert, and retain more customers. Consider benefits that could enhance customer satisfaction, such as self-service experiences for order tracking that reduce the need for customer contact and opportunities for upselling.
Your Options for Shipment Tracking Software
Paid Software
Paid shipment tracking software typically offers a comprehensive suite of features, along with professional support and regular updates. While these solutions may come at a higher cost, they often provide a greater level of customization and functionality, making them a good choice for businesses with complex shipping needs.
Open-Source Software
Open-source solutions, such as WPCargo Pro, offer a cost-effective alternative to paid software. These solutions provide a degree of flexibility and customization, but they may require more technical expertise to implement and maintain.
By carefully considering these factors and exploring the available options, retailers can select the shipment tracking software that best aligns with their unique needs and goals. Remember, investing in the right solution can yield significant benefits in terms of improved efficiency, customer satisfaction, and overall success.
Ready to Make a Move?
Selecting the right shipment tracking software involves carefully balancing factors like integration, security, functionality, and scalability. By choosing the right solution, retailers can enhance their productivity, improve customer satisfaction, and unlock their growth potential in the competitive eCommerce landscape. Remember, the best software for your business will align with your specific needs and goals, empowering you to deliver exceptional tracking experiences to your customers.
Metapack’s frictionless shipping platform helps you attract, convert, and retain more customers, while cutting your cost to serve. You’ll benefit from effortless integration with your ecosystem, delightful post-ship experiences, deep data insights, lightning-fast performance, and partnerships with leading shipping solution companies moving more than 3 billion orders annually.
Discover how Metapack’s shipping software can help you lower the cost of final mile delivery.