Returns are often seen as the black hole of ecommerce, but in reality, they can be a secret weapon to increase competitive advantage and retain customers. Let’s take a closer look at the benefits of a robust ecommerce returns strategy and 5 ways ecommerce retailers...
Two words that often get used interchangeably in ecommerce are unified commerce and omnichannel. While both strategies aim to enhance the customer experience and increase engagement across multiple touchpoints, they differ significantly in how they integrate...
The ecommerce landscape is transforming. Five years after the pandemic accelerated its growth, we’ve reached a critical inflection point. It’s no longer just about digital dominance; it’s about mastering the omnichannel experience. Our new Ecommerce...
Managing returns used to be straightforward: set up a basic process, handle the post-Christmas rush, and you’re sorted. Not anymore. The explosion of try-before-you-buy and next-day delivery has transformed returns from a seasonal headache into a year-round...
The retail landscape is changing at an unprecedented pace, and if there’s one thing retailers around the world have learned, it’s that delivery is no longer a mere operational afterthought. It’s the frontline of customer experience, the make-or-break...
2024 has come and gone, but there’s still so much to unpack from the past year. In a recent webinar, Emma Clarke, Senior Director of Product Management at Metapack, and Angus Knights, Head of Product Success at parcelLab, analysed the most popular ecommerce trends and...
