As the impact of the COVID-19 pandemic continues to unfold and evolve every day, there is a collective sense of uncertainty that both consumers and businesses are grappling with. Consumer behavior is shifting to prioritize essential items over non-essential items and...
The evolution of the consumer in a crisis A month ago, when the top of the evening news tailed off to a story of small instances of panic buying toilet paper, the future of today seemed movie-esque in its distance from the current reality. Fast forward to the present...
With the Covid-19 outbreak continuing to gain momentum, there is a realization among everyone that disruption will continue for many months. For businesses, there have rarely been tougher times – stock markets are down, there may be a potential recession on the...
It’s not just hair gel… Where is my order (WISMO)? A term that you probably want eradicated from your customers’ vernacular. When it comes to delivery delays and uncertainty, the pain point is not just that buyers don’t know where their order is; it’s that these...
Imagine, you’ve finally bought yourself that new jacket you’ve been eyeing up for months or those new headphones that have just been released. The excitement bubbles as those five magic words finally appear ‘your order has been dispatched,’ and then…radio...
In the ongoing battle for acquiring and retaining customers, it’s becoming increasingly important for retailers to turn every touchpoint with their customer into an opportunity to extend their brand experience. A particularly unique stage of the customer journey that...
